Depending on the complexity of your products, the doctors, nurses and clinicians who buy and use your
products may have just as great a need for product training as your employees. With StarCast's
Customer/Dealer Portal, you can provide a library of interactive web courses that are available 24/7.
StarCast allows you to provide open-access or restricted-entry based on a login
and password.
Now, instead of waiting for your sales rep to schedule and deliver an in-service training class, your
customers can go straight to the StarCast Customer Portal on your website, access and learn the specific
information they need on your products; anytime, day or night. Your customers will thank you, and so
will your sales reps, who will be able to spend less time training and more time selling.
Sell Your Customer Training
For many highly complex medical products, end-user and customer training is offered on a fee basis.
If this is your situation, you can use StarCast's eCommerce module to make your web courses available
on a fee basis, as well. The revenue stream can be significant and your customers will appreciate not
having to travel to one of your classes or seminars to obtain the information they need. Courses can
be sold
individually, or in packages.
In the case of high-dollar capital equipment, making device training available on the web can help speed the sales process when your customer recognizes that training is available immediately, 24/7, and not dependent on a sales rep's time. If they hand you the PO today, you might not be able to ship immediately, but you can deliver the product training today.
WebCasting for Sales
Your sales reps can use StarCast's WebCasting to reduce travel by conducting "live" sales demos over
the web. With up to seven "live" video screens, each sales call can have the right combination of
technical experts. Your customer sees you, you see your customer, and they see your product, live and
in action. With WebCasting, sales demos are easier to arrange because everyone works from the convenience
of their office. More sales calls, faster qualifying, increased revenue.